TradeInn, one of Europe’s largest e-commerce platforms for sporting goods, announced today that funds managed by Apollo under its Hybrid Value franchise (the “Apollo Funds”) have acquired a stake in TradeInn, previously held by Suma Capital and other minority shareholders. Through this transaction, Apollo becomes a key shareholder in the company, succeeding Suma Capital. 

The goal of this strategic agreement is to support TradeInn in becoming Europe’s leading online specialist in sporting goods. David Martin, CEO and founder of TradeInn, will retain his current stake and will continue to play a key role in the company’s strategic development. 

Headquartered in Girona (Spain), TradeInn offers more than 3.5 million products from over 12,500 brands to customers in more than 190 countries. The company boasts one of the largest assortments of sports and high-performance gear across 18 sporting disciplines and has a large following among sports enthusiasts worldwide. 

As part of the deal, Suma Capital will divest its 30% stake in TradeInn, concluding a highly successful partnership that began in 2015. Since joining the company’s shareholding a decade ago, and under the leadership of TradeInn’s CEO and founder David Martin, the company has grown its sales more than tenfold, significantly expanded its portfolio of sports and lifestyle products, and increased its warehousing capacity by over 30,000 square meters. In 2024, TradeInn recorded revenues of €554 million and, as a truly international platform, now generates approximately 85% of its sales outside Spain. 

The company is strategically positioned to pursue expansion opportunities both within Europe and globally and is poised to accelerate growth across a wide range of sports and lifestyle categories.